Abstract: Today's usage of Decision Support Systems (DSS), combined with vetted CRM knowledge bases, allows organizations to save time and money, achieving better and more reliable/fully-documented decisions, a quantum improvement over the widely-used subjective process of selecting complex enterprise software...

Abstract: From small business to global enterprise, social media has taken the corporate world by storm, and it’s here to stay. So what is social media? And how do you decide where it fits in your online strategy? This white paper aims to offer users a social media “kit” which can help answer these questions.

Abstract: The publishing industry is experiencing dramatic changes that are forcing companies to re-examine their operations, and to implement new processes and technologies to help them in the future. To handle the new cyclical flow of content in digital media, publishers will have to discover new ways to produce and deliver content to meet the changing demands of the market, using an integrated publishing model. Learn more.

Abstract: Investing in a customer relationship management (CRM) system can increase sales productivity and represent an addition to, not a subtraction from, your company’s bottom line. But a return on investment (ROI) from CRM software depends on whether you’ve identified strategies that leverage the CRM system’s sales productivity. Find out how to formulate CRM strategies before you choose a CRM solution, and compare CRM products.

Abstract: Hearing confusing messages from your customer resource management (CRM) and enterprise resource planning (ERP) vendors? You may be dealing with dozens of software vendors and system integrators, each one praising the benefits of his solution. Among these proposals, one claims not only to efficiently manage the entire customer life cycle, but also to take full advantage of your previous technology investments. Your incumbent ERP system vendor also has a CRM solution, and praises the benefits of the tight integration of both systems. The question then is, how do you know whether this solution is the best for you? Request your copy of Integrating CRM with ERP compliments of Baseline Consulting. The report gives you the criteria to use when formulating your strategy of integrating CRM with ERP, best practices of CRM implementation, dealing with ERP integration, and how to integrate CRM with ERP impacts the value chain.

Abstract: The media industry is undergoing radical change, driven in large part by new technologies such as the Internet, online publishing, and digital broadcasting. And at the heart of the industry is intellectual property. As the number of media and delivery channels explodes, you need to know how to manage rights inventory, license revenue streams, and royalty payments—efficiently and profitably.

Abstract: Deluxe Media Services supplies the world’s best-known film, music, and games companies with solutions for manufacturing and distributing packaged media. But in each country where Deluxe has operations, it was using a different electronic data interchange (EDI) provider and value-added network to exchange critical business documents. Learn about the problems this caused, and the EDI solution Deluxe chose to solve them.

Abstract: Why do some customer relationship management (CRM) implementations fail? The answer: companies’ lack of understanding of their current CRM environments, and of what areas need modification or improvement. Companies with a clear understanding of what they need from a CRM solution—as well as of what CRM means to their business—are more likely to succeed. To clinch that success, some key elements should be assessed first.

Abstract: Microsoft's foray into the CRM arena has not been a bed of roses, despite its indisputably large marketing muscle and R&D investment, its strong channel, traditionally attractive pricing policies, and the aura and experience within the market segment. Microsoft CRM remains both a threat and an opportunity for the most nimble mid-market CRM vendors. Microsoft’s entry with CRM evangelism through an array of seminars nationwide has bolstered the market’s awareness of the need for CRM applications.

Abstract: Since the last recession in 2001, customer relationship management (CRM) systems have gained greater acceptance. Though CRM systems haven’t been widely tested under adverse business conditions, results achieved by CRM strategies indicate that businesses with an effective CRM approach will have a vital competitive advantage in recessionary conditions. Discover three key strategies to using CRM as a tool against a recession.

Abstract: Customer relationship management (CRM) solutions can help you achieve success by managing your company’s customer-facing processes and implementing a customer-centric vision. But to make the most of CRM’s benefits, you should weigh and consider the options by answering key questions about your processes and CRM solutions’ capabilities. Find out key CRM principles, and how to best mitigate the cost of CRM implementation.

Abstract: Customer relationship management (CRM) is rapidly morphing from a customer management model to one of customer engagement. Social networks, podcasts, blogs, and wikis are enabling customers to become advocates, and not simply the targets they were in the traditional CRM process. The same techniques are also being used within the CRM industry itself to create a content-rich, social media environment for CRM professionals. Find out what these sweeping changes mean to businesses and CRM professionals alike, as TEC's director of research Wayne Thompson sits down with Paul Greenberg and Bruce Culbert of BPT Partners, a leading CRM consulting firm.

Abstract: If your web site is poorly designed, your sales force will have a hard time selling it. As in any business venture, the keys to online success involve attention to quality and setting clear goals. Would it surprise you to find out that successful Web publishing has everything to do with business focus, not technology issues? Not sure where to start? Read about key concepts that can transform your company’s online activities.

Abstract: There was a time when picking out a book meant going to a library and signing one out. Today, readers expect content to be available through a variety of distribution channels—in both print and digital formats. To be successful, publishers must be able to observe the intellectual property rights of authors for each format and channel of distribution they offer. With a digital publishing management solution, it’s possible.

Abstract: Founded in 1989 in Richmond Hill, Ontario (Canada), Kenilworth Publishing is a full-service media company that publishes consumer and business-to-business print magazines in diverse sectors. In 1993, Kenilworth executives decided that to continue to strengthen clients’ profiles within their respective industries, they needed to implement one of the two customer relationship management (CRM) solutions on their shortlist.

Abstract: When considering a customer relationship management (CRM) solution, it’s critical to understand the needs of your sales team. All too often, CRM applications have too much depth and complexity—and as a result, they fall into disuse. Some features may actually increase the effort of your sales people to close a sale. However, you can implement a CRM implementation that fits the needs of your sales team. Find out how.

Abstract: Since there are multiple vendors offering hosted customer relationship management (CRM) applications, the buyer’s toughest decision is finding a vendor that offers the many benefits that come from a workflow engine similar to those used in multimillion-dollar CRM deployments. Truth be told, CRM alone is not enough, as not all providers have a workflow engine which enables full process automation.

Abstract: There are many articles on customer relationship management (CRM) and its benefits. These articles are usually targeted towards large organizations, and don’t focus on the needs and objectives of small business owners. However, it’s essential for small business owners to know what CRM really is, and why and how CRM can help retain existing customers and help their business grow.

Abstract: Enterprise resource planning (ERP) and customer relationship management (CRM) vendor Consona is determined to establish a CRM “kingdom” based on Consona Enterprise CRM. Read this comprehensive analysis of Consona Enterprise CRM to find out what lies ahead for this flagship product.