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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 customer relationship management resource for publishing


Saba Software: Figuring Out Social Talent Management
For years, Saba Software has been helping companies transform enterprise-wide learning and how people do their work. In this article, principal TEC analyst P.J.

customer relationship management resource for publishing  third-party enterprise applications including customer relationship management (CRM) systems, enterprise resource planning (ERP) systems, other LMSs, portals, and marketing automation systems. Certainly, with Cisco WebEx , GoTo Meeting , Microsoft LiveMeeting , and the like, Saba is not necessarily the first brand that comes to mind in Web conferencing. However, Saba’s collaboration solutions—meeting, webinar, and classroom, plus its social enterprise platform—are gaining a reputation as possibly

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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