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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 customer relationship management selecting for media


Flexible Customer Data Integration Solution Adapts to Your Business Needs
Siperian's master data management and customer data integration (CDI) solutions allow organizations to consolidate, manage, and customize customer-related data.

customer relationship management selecting for media  resource planning (ERP) and customer relationship management (CRM). Siperian also supports a consolidation style, which relies on the centralized repository of reliable master data. This centralized repository supports downstream analytical environments, including reporting, analytics, and business intelligence (BI) systems. Master Identity, through its Master Reference Manager ( MRM ), identifies entities including customer, product, supplier, etc. Master Identity uses a registry-style approach to

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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TEC Industry Watch: Enterprise Software News for the Week of August 20, 2012


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