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 marketing management magazine


The Channel Management Shuffle
Executives and middle management are constantly faced with determining policy, process, and technology around managing one or multiple channels. What is

marketing management magazine  on elaborate mailing and marketing campaigns, and what technologies to utilize to enable the plethora of channel management business processes—the channel management shuffle!! So, you may say same old stories regarding the ones mentioned above... but, you won't yawn and say same old research when you are finished reading the new report from Chainlink Research on channel management. Areas critical to successful channel management: The report explores a number of areas that are critical to successful

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Browse RFP templates

Visit the TEC store for RFP templates that can save you weeks and months of requirements gathering, and help ensure the succes of your software selection project.

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Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

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Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » marketing management magazine

Sales Is from Mars, Marketing Is from Venus


There is a disconnect between marketing and sales. Marketing is focused on the consumer experience while sales is all about the merchandise. Technologies, such as auto identification technologies, radio frequency identification, sensors, and voice activated technologies, may be able to narrow this gap.

marketing management magazine  General Manager, Sales and Marketing for Premier Freight, Johannesburg, South Africa; and has held various other positions in the international freight management area. ChainLink Research is a bold new supply chain research organization dedicated to helping executives improve business performance and competitiveness. Read More

Why Employee Performance Management Technology Matters to CEOs


While the board has no business telling management which employee performance management (EPM) system to use, it does have the right to ensure an effective system is in place. EPM is one of the central tools for directing and monitoring activities right across an organization. Employing this system will ensure that any goals set out by management are clearly visible to everyone up the chain of command—including the CEO.

marketing management magazine  has goals for growth, marketing development and team recruitment/retention. These now cascade down so that each individual knows how they contribute. Before EPM many people simply didn’t have a clue how what they did was important to the overall mission of the irm. People get it now. With EPM, managers actively document the performance of employees on an on-going basis because it is easy to do. That never happened before. We now do mid-year reviews to make sure we are on track, to make sure every Read More

Precision Marketing: Strengthening the Value of CRM


All organizations, across all industries, have one thing in common—a deluge of customer data idling somewhere waiting to be monetized. Most likely, the similarities end there. The accuracy, depth, and accessibility of data are as varied as the products and services offered by organizations. The use of this data is what separates successful organizations from those who go bankrupt.

marketing management magazine  | Marketing Intelligence | Marketing Management | Marketing Products | Marketing Reporting | Marketing Research | Marketing Segmentation | Marketing Strategy | Marketing Success | Monitor CRM Software System | Monitor CRM Structure | Monitor CRM System | Monitor CRM System Model | Monitor CRM System Process | Monitor CRM System Solutions | Monitor Precision Marketing | Monitoring CRM Software System | Monitoring CRM System | Monitoring CRM System Model | Monitoring CRM System Process | Monitoring CRM Read More

Top Resources for Supply Chain Management


Choose your free products here

marketing management magazine  Print Magazine Subscriptions ► Marketing and Supplier Networks... and more! Choose your free products here For assistance, please contact customer service. Hours: 8:00 AM to 5:30 PM EST. Phone: +1 514-954-3665, ext.367. You have asked to receive this type of content through www.technologyevaluation.com or one of its affiliates. If you do not wish to receive this information in the future, please notify us . © 2010 Technology Evaluation Centers Inc. 740 St. Maurice, 4th Floor, Montreal, Quebec, Canada Read More

Risk Management with Investigation Process Design, Execution, and File Management: The BPS Server Concept


Client processes and risk control contextualization can be greatly improved through investigation process design, process execution, and file management issues. Learn how BPS Server uses process templating concepts, separates fact management activities, and uses COSO centric mechanisms to accomplish this. This the second part to Risk, Risk Mitigation, and Functional Requirements in Dynamic Compliance Environments. This is part two of a two part white paper. Part One Risk Mitigation and Functional Requirements in Dynamic Compliance Environments.

marketing management magazine  Management with Investigation Process Design, Execution, and File Management: The BPS Server Concept Client processes and risk control contextualization can be greatly improved through investigation process design, process execution, and file management issues. Learn how BPS Server uses process templating concepts, separates fact management activities, and uses COSO centric mechanisms to accomplish this. This the second part to Risk, Risk Mitigation, and Functional Requirements in Dynamic Compliance Read More

Warehouse Management Systems: Pie in the Sky or Floating Bakery? Part One: Myths of the Warehouse Management Systems and Implementation


When searching for a warehouse management system (WMS), a number of myths surface. "Huge staff reductions", "quick and easy implementation", and "fast and big" returns on investment are common promises. These combined with the enticing "bells and whistles" of a system can ultimately turn an eager customer into a patient suffering from confusion or at the very least disorientation. Knowing the stories behind the myths and determining what your warehouse needs are can lead to a profitable investment.

marketing management magazine  Management Systems: Pie in the Sky or Floating Bakery? Part One: Myths of the Warehouse Management Systems and Implementation Introduction I just returned from a week long conference and as one of the speakers/vendors there, I was not looking to receive the same thing that the attendees were looking to receive. I was looking for clients; however, I mostly found patients . I found most of my time was spent psychoanalyzing what people had been told by competitors and other logistics companies. Read More

Document Management and Digital Asset Management Is There a Difference and What Might It Be?


As enterprises seek better content management systems, documentation management (DM) and digital asset management (DAM) are growing in popularity. Despite market confusion, the two solutions serve different functions, but can still be integrated to meet an enterprise's needs.

marketing management magazine  brand resource management (BRM), marketing content management (MCM), and asset management (AM). DAM focuses on organizations specifically with digital assets, such as the entertainment or advertising industry, and is used in situations where asset reproduction is important. Often organizations combine a DAM solution with a CM solution to maintain their web site. Consequently, DAM and CM vendors acquire one or the other to combine their solutions into an integrated solution. Different Views on DM and DAM Read More

Applying an Economic Model to IT Management: Operations Management in the Virtual Data Center


Virtualization systems have been replacing traditional, silo-based IT architectures to consolidate resources and workloads, but virtualization requires resource and performance management technologies designed to handle dramatically different, complex behaviors. This white paper describes a supply chain economy approach, which combines monitoring, analytics, and actions to enable proactive virtualization management.

marketing management magazine  an Economic Model to IT Management: Operations Management in the Virtual Data Center Virtualization systems have been replacing traditional, silo-based IT architectures to consolidate resources and workloads, but virtualization requires resource and performance management technologies designed to handle dramatically different, complex behaviors. This white paper describes a supply chain economy approach, which combines monitoring, analytics, and actions to enable proactive virtualization Read More

Integrating Customer Relationship Management and Service Resolution Management


The business case for integrating call center service resolution management into customer relationship management is becoming increasingly obvious, as companies need to rely more on inbound (customer-generated) calls than on outbound telemarketing efforts.

marketing management magazine  improvement of sales and marketing processes can bring in new revenue, while call center productivity can drive down the costs of servicing customers, as well as present up-sell and cross-sell opportunities (and maintain customer satisfaction). The business case for call center applications is becoming increasingly obvious, especially given the recently established National Do Not Call Registry in the US. The revenue driver will thus become inbound customer calls rather than companies trying to generate Read More

Selecting Enterprise Asset Management (EAM) for Design, Operate, Maintain


Design-operate-maintain is an approach to asset management designed to maximize value over the entire asset lifecycle—from asset planning and design through years of maintenance and operation through to decommissioning and replacement. How can you select EAM software capable of supporting this enlightened approach? Download this white paper to find out.

marketing management magazine  Enterprise Asset Management (EAM) for Design, Operate, Maintain Design-operate-maintain is an approach to asset management designed to maximize value over the entire asset lifecycle—from asset planning and design through years of maintenance and operation through to decommissioning and replacement. How can you select EAM software capable of supporting this enlightened approach? Download this white paper to find out. Read More

Portfolio Management


Portfolio management provides insight into what is the best way to distribute resources among the various innovative options/projects to ensure that a maximum yield is realized against acceptable risks; there is a good fit between the projects and the various strategic themes; and there is a good mix between the various types of projects. Read this paper to learn about the different approaches used n portfolio management.

marketing management magazine  Management Portfolio management provides insight into what is the best way to distribute resources among the various innovative options/projects to ensure that a maximum yield is realized against acceptable risks; there is a good fit between the projects and the various strategic themes; and there is a good mix between the various types of projects. Read this paper to learn about the different approaches used n portfolio management. Read More

Talent Management Best Practices in 2010


Download your copy of the Aberdeen report Cracking the Code for Talent Management.

marketing management magazine  Management Best Practices in 2010 How do you build a superior talent management program from recruitment right through to succession planning? Many best-in-class companies are exploiting Web 2.0 tools such as social networks, blogs, and Webcasts to achieve higher levels of employee productivity and retention, facilitate knowledge capture and transfer, connect employees with colleagues across the organization, and provide visibility into work/project progress by dispersed teams. Learn the strategies Read More

Case Study: SAP and Sales Management


To achieve global transparency of all customer relationships, SAP AG upgraded to the latest release of the SAP customer relationship management (CRM) application. This upgrade is part of its CRM Clear Vision Program. Learn how the upgrade to a single global solution helped SAP AG achieve effective collaboration, better visibility, improved productivity, and stronger customer relationships.

marketing management magazine  Study: SAP and Sales Management To achieve global transparency of all customer relationships, SAP AG upgraded to the latest release of the SAP customer relationship management (CRM) application. This upgrade is part of its CRM Clear Vision Program. Learn how the upgrade to a single global solution helped SAP AG achieve effective collaboration, better visibility, improved productivity, and stronger customer relationships. Read More

Mobile Device Management Comparison Guide


In this age of mobility, organizations increasingly use mobile device management (MDM) software to secure, monitor, manage, and support their mobile device usage. The goal is to optimize the functionality and security of a mobile communications network while minimizing costs. If your organization is looking for MDM software, look at this MDM product comparison guide for the key features of some of today’s leading MDM solutions.

marketing management magazine  Device Management Comparison Guide In this age of mobility, organizations increasingly use mobile device management (MDM) software to secure, monitor, manage, and support their mobile device usage. The goal is to optimize the functionality and security of a mobile communications network while minimizing costs. If your organization is looking for MDM software, look at this MDM product comparison guide for the key features of some of today’s leading MDM solutions. Read More