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» plm brands for newspapers
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» plm brands for newspapers
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Abstract:
Many food companies are investing significant funds in building awareness for their brands in the market, which can pay off
amply in competitive, commodity markets. One highly publicized recall, however, can turn an established brand asset into a
liability. (...)
Excerpt related to
plm brands for newspapers:
... such stories sell a lot of newspapers and generate ... in building
awareness for their brands in the ... and beverage product lifecycle management (PLM)
must integrate ...
Published:
2006-11-02
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»plm brands for newspapers