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Abstract:
Understanding market drivers is key to managing customer behavior. To do this, organizations must state and qualify their
assumptions about the real drivers of sales performance. An improvement strategy can then be created, and with integrated
budgets, success metrics, etc. (...)
Excerpt related to
sales force automation research for books:
Understanding market drivers is key to managing customer behavior. To do this, organizations must state and qualify their
assumptions about the re...
Published:
2006-03-22
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Abstract:
Outmoded measures are being used to develop marketing strategies and allocate resources. Existing go to market models often
fail to consider the customer's total experience, and provides little information for planning. The solution is to reorient
performance metrics to become value-driven. (...)
Excerpt related to
sales force automation research for books:
Outmoded measures are being used to develop marketing strategies and allocate resources. Existing go to market models often
fail to consider the c...
Published:
2006-03-20
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Abstract:
Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled
by a set of applications that support customer-facing functions and management decision making. That may capture the essence
of what CRM is, but it does not begin to capture why (...)
Excerpt related to
sales force automation research for books:
Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled
by a set of applic...
Published:
2004-11-08
-
Abstract:
Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled
by a set of applications that support customer-facing functions and management decision making. That may capture the essence
of what CRM is, but it does not begin to capture why (...)
Excerpt related to
sales force automation research for books:
Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled
by a set of applic...
Published:
2004-11-08
-
Abstract:
Finding out the true facts about what makes CRM tick and how fast it circles the ROI clock—if it indeed reaches ROI-has long
frustrated potential CRM implementers looking for answers. And getting good answers really matters, because their only alternative
to being forewarned may be leaping into enterpr (...)
Excerpt related to
sales force automation research for books:
Finding out the true facts about what makes CRM tick and how fast it circles the ROI clock—if it indeed reaches ROI-has long
frustrated potential ...
Published:
2003-02-15
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Abstract:
While PeopleSoft has added yet another bit of weight to its applications portfolio with the acquisition of Annuncio, potentially
earning thereby the ability to manage marketing campaigns and track individual customer's interactions across online and off-line
channels, one is to wait and see how quickly a (...)
Excerpt related to
sales force automation research for books:
While PeopleSoft has added yet another bit of weight to its applications portfolio with the acquisition of Annuncio, potentially
earning thereby t...
Published:
2002-01-25
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Abstract:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy used to implement it. Moreover, murky definitions and objectives have caused varying degrees of success
and failure to emerge from the same initiative. Clearly de (...)
Excerpt related to
sales force automation research for books:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy use...
Published:
2004-10-21
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Abstract:
CRM Without Workflow is not CRM: How to Maximize Sales and Service Productivity. Search for Articles and Other Software about
CRM Without Workflow. Since there are multiple vendors offering hosted customer relationship management (CRM) applications,
the buyer’s toughest decision is finding a vendor that (...)
Excerpt related to
sales force automation research for books:
CRM Without Workflow is not CRM: How to Maximize Sales and Service Productivity. Search for Articles and Other Software about
CRM Without Workflow....
Published:
2010-03-11
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Abstract:
Baan hopes e-Enterprise will put them on the e-commerce map. (...)
Excerpt related to
sales force automation research for books:
Baan hopes e-Enterprise will put them on the e-commerce map.
Published:
2000-02-01
-
Abstract:
Not Small Change: World-class Financial Automation Delivers Dramatic Benefits. Find Free Proposal and Other Solutions to Define
Your Implementation In Relation To World-class Financial Automation and Value Chain. Automating finance processes—such
as closing the books, reporting, and other labor-inte (...)
Excerpt related to
sales force automation research for books:
Not Small Change: World-class Financial Automation Delivers Dramatic Benefits. Find Free Proposal and Other Solutions to Define
Your Implementation...
Published:
2010-03-11
-
Abstract:
Chief information officer reporting relationships continue to be distanced from the strategy function. The marketing function
is experiencing this same distancing from strategy. However, the two functions should be on the leading edge of strategy,
rather than the receiving end. (...)
Excerpt related to
sales force automation research for books:
Chief information officer reporting relationships continue to be distanced from the strategy function. The marketing function
is experiencing this...
Published:
2007-07-04
-
Abstract:
The business ecosystem has shifted focus from corporation to customer, and the location of value has changed with it. Where
value had historically been located in products and services, it is now located in the value produced by the customer. (...)
Excerpt related to
sales force automation research for books:
The business ecosystem has shifted focus from corporation to customer, and the location of value has changed with it. Where
value had historically...
Published:
2006-09-21
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Abstract:
When selecting a CRM vendor should you go with a one-source solution, reducing the need for integration with other corporate
data sources, or go with a best-of-breed approach, getting the best in each category but being left with standalone applications
that must be integrated? This article compares the (...)
Excerpt related to
sales force automation research for books:
When selecting a CRM vendor should you go with a one-source solution, reducing the need for integration with other corporate
data sources, or go w...
Published:
2001-09-05
-
Abstract:
Your Challenge: Get Decision Makers' Approval for a Total Customer Relationship Management. Specific, Measurable, Achievable,
Relevant and Time-Bound. Small to medium businesses (SMB) want to stay competitive, increase revenue, and remain profitable
at the same time. This can be a challenge. Whether compa (...)
Excerpt related to
sales force automation research for books:
Your Challenge: Get Decision Makers' Approval for a Total Customer Relationship Management. Specific, Measurable, Achievable,
Relevant and Time-Bou...
Published:
2010-03-11
-
Abstract:
For a successful customer relationship management (CRM) implementation, the chief executive officer (CEO) must have an ongoing
role in the process. The project implementer must be aware of common CRM misconceptions, and communicate the nature of CRM
to c-level management. (...)
Excerpt related to
sales force automation research for books:
For a successful customer relationship management (CRM) implementation, the chief executive officer (CEO) must have an ongoing
role in the process...
Published:
2006-11-23
-
Abstract:
Your Challenge: Get Decision Makers' Approval for Future Sales Force. Specific, Measurable, Achievable, Relevant and Time-Bound.
Most companies are aware that the buying processes of the world and its buyers are changing, but many have yet to recognize
the need to make changes within their own sales force (...)
Excerpt related to
sales force automation research for books:
Your Challenge: Get Decision Makers' Approval for Future Sales Force. Specific, Measurable, Achievable, Relevant and Time-Bound.
Most companies are...
Published:
2010-03-11
-
Abstract:
Chief information officer reporting relationships continue to be distanced from the strategy function. The marketing function
is experiencing this same distancing from strategy. However, the two functions should be on the leading edge of strategy,
rather than the receiving end. (...)
Excerpt related to
sales force automation research for books:
Chief information officer reporting relationships continue to be distanced from the strategy function. The marketing function
is experiencing this...
Published:
2007-07-04
-
Abstract:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to
assess results and declare success. (...)
Excerpt related to
sales force automation research for books:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that t...
Published:
2004-11-09
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Abstract:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical framework, sales and marketing strategies, including Internet strategies, and customer satisfaction metrics
will create a smooth running CRM machine in your compan (...)
Excerpt related to
sales force automation research for books:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical fram...
Published:
2005-02-17
-
Abstract:
A customer relationship management (CRM) system's potential can be lost if the chief executive officer (CEO) doesn't play
a continuous role in its implementation—especially when it comes to pain management, the operational relevance of CRM, and
potential impediments. (...)
Excerpt related to
sales force automation research for books:
A customer relationship management (CRM) system's potential can be lost if the chief executive officer (CEO) doesn't
play a continuous role in its...
Published:
2006-11-24