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Abstract:
The business ecosystem has shifted focus from corporation to customer, and the location of value has changed with it. Where
value had historically been located in products and services, it is now located in the value produced by the customer. (...)
Excerpt related to
selections of customer relationship management for books:
The business ecosystem has shifted focus from corporation to customer, and the location of value has changed with it. Where
value had historically...
Published:
2006-09-21
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Abstract:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical framework, sales and marketing strategies, including Internet strategies, and customer satisfaction metrics
will create a smooth running CRM machine in your compan (...)
Excerpt related to
selections of customer relationship management for books:
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition
to a technical fram...
Published:
2005-02-17
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Abstract:
Finding out the true facts about what makes CRM tick and how fast it circles the ROI clock—if it indeed reaches ROI-has long
frustrated potential CRM implementers looking for answers. And getting good answers really matters, because their only alternative
to being forewarned may be leaping into enterpr (...)
Excerpt related to
selections of customer relationship management for books:
Finding out the true facts about what makes CRM tick and how fast it circles the ROI clock—if it indeed reaches ROI-has long
frustrated potential ...
Published:
2003-02-15
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Abstract:
Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled
by a set of applications that support customer-facing functions and management decision making. That may capture the essence
of what CRM is, but it does not begin to capture why (...)
Excerpt related to
selections of customer relationship management for books:
Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled
by a set of applic...
Published:
2004-11-08
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Abstract:
For a successful customer relationship management (CRM) implementation, the chief executive officer (CEO) must have an ongoing
role in the process. The project implementer must be aware of common CRM misconceptions, and communicate the nature of CRM
to c-level management. (...)
Excerpt related to
selections of customer relationship management for books:
For a successful customer relationship management (CRM) implementation, the chief executive officer (CEO) must have an ongoing
role in the process...
Published:
2006-11-23
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Abstract:
When selecting a CRM vendor should you go with a one-source solution, reducing the need for integration with other corporate
data sources, or go with a best-of-breed approach, getting the best in each category but being left with standalone applications
that must be integrated? This article compares the (...)
Excerpt related to
selections of customer relationship management for books:
When selecting a CRM vendor should you go with a one-source solution, reducing the need for integration with other corporate
data sources, or go w...
Published:
2001-09-05
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Abstract:
To maximize the return on investment of a customer relationship management system, a new CRM best practices model should
be used. A point-based system, self-assessment model that emphasizes senior management leadership and the need to create a
culture consistent with CRM can lead to a deployment strategy (...)
Excerpt related to
selections of customer relationship management for books:
To maximize the return on investment of a customer relationship management system, a new CRM best practices model should be
used. A point-based sy...
Published:
2004-10-22
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Abstract:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy used to implement it. Moreover, murky definitions and objectives have caused varying degrees of success
and failure to emerge from the same initiative. Clearly de (...)
Excerpt related to
selections of customer relationship management for books:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy use...
Published:
2004-10-21
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Abstract:
Chief information officer reporting relationships continue to be distanced from the strategy function. The marketing function
is experiencing this same distancing from strategy. However, the two functions should be on the leading edge of strategy,
rather than the receiving end. (...)
Excerpt related to
selections of customer relationship management for books:
Chief information officer reporting relationships continue to be distanced from the strategy function. The marketing function
is experiencing this...
Published:
2007-07-04
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Abstract:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to
assess results and declare success. (...)
Excerpt related to
selections of customer relationship management for books:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that t...
Published:
2004-11-09
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Abstract:
A customer relationship management (CRM) system's potential can be lost if the chief executive officer (CEO) doesn't play
a continuous role in its implementation—especially when it comes to pain management, the operational relevance of CRM, and
potential impediments. (...)
Excerpt related to
selections of customer relationship management for books:
A customer relationship management (CRM) system's potential can be lost if the chief executive officer (CEO) doesn't
play a continuous role in its...
Published:
2006-11-24
-
Abstract:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to
assess results and declare success. (...)
Excerpt related to
selections of customer relationship management for books:
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility
implies that t...
Published:
2004-11-09
-
Abstract:
On January 24, SAP announced its preliminary year-end results and warned that the costs of its new employee stock option
plan and marketing and staff additions for its mySAP.com Internet software system would likely outpace sales in the first
quarter of 2000. (...)
Excerpt related to
selections of customer relationship management for books:
On January 24, SAP announced its preliminary year-end results and warned that the costs of its new employee stock option plan
and marketing and st...
Published:
2000-02-07
-
Excerpt related to
selections of customer relationship management for books:
... product structure to price books, product data ... integrates with
many ERP, customer relationship management (CRM), PLM ...
product choices from the selections made by ...
Published:
2010-11-17
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Abstract:
Read this guide to discrete ERP functions & features to determine which discrete ERP features are a high priority for your
manufacturing organization. This reference guide provides insight into the discrete manufacturing ERP features and functions
currently available on today’s market. It will help you (...)
Excerpt related to
selections of customer relationship management for books:
Read this guide to discrete ERP functions & features to determine which discrete ERP features are a high priority for
your manufacturing organizati...
Published:
2010-02-25
-
Abstract:
This ERP guide will help your organization discover which features and functions are essential. This reference guide provides
insight into the process manufacturing enterprise resource planning (ERP) features and functions that are accessible on today’s
market. This guide will help you to find out whic (...)
Excerpt related to
selections of customer relationship management for books:
This ERP guide will help your organization discover which features and functions are essential. This reference guide provides
insight into the pro...
Published:
2010-09-22
-
Abstract:
It is startling how much has changed in Oracle’s applications business during the last two years. Oracle is indisputably
the most reformed applications vendor, having achieved significant growth in total revenue, license revenue and net income.
Oracle has a head start on most of its competition pertain (...)
Excerpt related to
selections of customer relationship management for books:
It is startling how much has changed in Oracle’s applications business during the last two years. Oracle is indisputably the
most reformed applica...
Published:
2000-09-19
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Abstract:
Astute IT strategies should help any company develop a strong competitive advantage whether it be improved time-to-market,
better insights about customers behavior and preferences, or to devise a more efficient supply chain. This should be embraced
by Sears Holding and Federation/May. (...)
Excerpt related to
selections of customer relationship management for books:
Astute IT strategies should help any company develop a strong competitive advantage whether it be improved time-to-market,
better insights about c...
Published:
2005-04-20
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Abstract:
Quote-to-order (Q2O) systems can address the increasing demand for personalized and customized products. Complex product
specification, quoting, and ordering processes—as well as the software applications catering to those processes—can benefit
from the use of the Web, collaboration tools, and lean t (...)
Excerpt related to
selections of customer relationship management for books:
Quote-to-order (Q2O) systems can address the increasing demand for personalized and customized products. Complex product specification,
quoting, a...
Published:
2008-08-18
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Abstract:
Building the Small Contact Center.Solutions and Other Documents to Characterize Your Purchase, In Relation To Building the
Small Contact Center. Until recently, customer interaction technologies were often considered too complex and costly for all
but the largest businesses to justify. But today that pict (...)
Excerpt related to
selections of customer relationship management for books:
Building the Small Contact Center.Solutions and Other Documents to Characterize Your Purchase, In Relation To Building the
Small Contact Center. Un...
Published:
2010-03-11